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The most important opinion to hear when developing a new product is that of the potential end user. This insight is crucial to the success of a product and to ensure that the end product meets the needs and the expectations of the consumer.
The user survey stage consists of conducting interviews, questionnaires and focus groups with relevant individuals to gain an understanding of the issues and features that are important to them. This activity can happen at the beginning of a design and development project or after initial concepts have been generated to gauge market reaction to a particular idea.