Many people make the decision on which product to buy purely on what it looks like, others combine this factor with considerations such as feature count, functionality and perceived quality. Whatever the criteria for a purchase are, there is no doubting that appearance plays a large part in the decision.

We pay particular attention to how a product looks, carefully considering proportion, product architecture, sculpture and surface treatment to ensure the intended product’s visual appearance has both impact and presence. We treat product form and styling as an integrated part of the development process rather than a bolt on exercise to perform once the product has been developed. By working this way the designer’s vision for the visual aspects of the design is retained from the first sketch to the first off the production line.