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Our creative team are adept at interpreting briefs and their specified requirements, creating a range of product proposals that combine initial research, with a focus on form, aesthetics, innovation and user benefits, whilst paying close attention to manufacturing practicalities.
This process is usually communicated to our clients through detailed digitally drawn concept sketches rendered in Photoshop to represent colour and finish options. To support the aesthetic proposals we also produce annotated sketched technical illustrations which explore assembly, construction and mass manufacturing considerations. We aim to present a range of holistic proposals, in a clear and concise manner that highlights the gamut of product possibilities.