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Any new product development project requires the design team to have a comprehensive understanding of the market, the products already available, their market share, their relative attributes and what customers think of the offerings.
Our competitor analysis stage undertakes an in depth study into the brands and models already on the market that the intended new product will compete with for market share. Gaining an understanding of a product’s features, specifications and user opinion, helps to focus the mind’s of the design team on the important factors influencing the exact requirements and attributes of the new product.