TRIG Creative were commissioned by Lindam, a leading nursery brand, to work with Annabel Karmel MBE, leading author on baby and children’s food, to create a market leading weaning product range. The new Annabel Karmel by Lindam range offers the complete weaning solution by combining Annabel’s knowledge and experience with two years of extensive research and product testing which identified the needs and motivations of mums and babies.
The innovative bright red range, which resists staining, provides ten essential utensils to get weaning off to a flying start. The range combines modern aesthetics with unique user focused features to give a fresh perspective on weaning products.
