Straight PLC in response to the national planned strategy for food waste collections in the UK, asked TRIG Creative to design and develop a new kerbside food waste caddy product. The product was required to handle the rigors of everyday use, outdoor storage in both extreme summer and winter temperatures and inevitable rough handling by council collection crews. With its unique features such as the wipe clean interior cavity, dual ribbed tipping heal and locking handle, the 23Ltr capacity container was the first of its kind on the market and remains the adopted industry benchmark product. With over 3 million kerbside caddy units produced and sold to UK councils, this product is used by more than 75% of local authorities with food waste collections.
