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The first stage in our design process is to endeavour to understand both the needs of our clients and their consumers. At this time we will enquire, question and evaluate many factors such as the functional requirements, visual influences and user expectations of the product and conduct a thorough analysis of competitor’s offerings to identify the key issues of the deign brief.
This step in the process is essential to give the project relevance and validate the core principles of the product. The TRIG Creative team take a user centred approach to design and where possible our designers gain first-hand experience of the problem to identify possible opportunities or design goals.